Seoul Brochure

A curated guide to Seoul, designed for first time visitors. This brochure translates a massive city into an easy to follow itinerary, balancing major tourist landmarks with essential transit information through an, accessible, editorial structure.

Process

To authentically capture the essence of Seoul, I collaborated with a native resident to ground the project in genuine cultural context. This partnership informed everything from regional iconography to accurate navigation logistics.

Navigating a bilingual layout, I focused heavily on typographic and photographic hierarchy and a contemporary, pastel-toned color palette of peach, sky blue, and light green. This choice mirrors modern Korean visual aesthetics while creating an inviting, legible, and functional editorial format for the everyday traveler.

Final Brochure

App Concept Design

A mobile app prototype designed to complement the print brochure, creating a unified ecosystem for first-time visitors to Seoul.

This digital extension translates the brochure into an interactive, user-centric mobile experience, prioritizing fluid UI navigation, clean informational architecture, and seamless cross-platform visual consistency.