Moo
Chapters & Stories is an up and coming bookstore that puts an emphasis on the aspect of community by tailoring itself towards showcasing people’s autobiographies. It embodies values of inclusivity, authenticity, and community engagement, and aims to inspire connection with others.
Marcel and David, the creators of Chapters & Stories, are drawn to modern designs with imagery that inspires connection. Their goal is to create a space that amplifies diverse voices and encourages people in the community to share their stories.
Logo
Brand Identity
Book Cover
Poster
Logo Sketches
Chapters & Stories logo communicates the brand's purpose by joining the letters C and S together to display community and connection, which is a key theme of the brand’s identity.
Additionally, I drew inspiration from the feeling of opening a new book by introducing a paper texture and bookmark form into the logo.
