Breakaway
Breakaway explores a comprehensive brand evolution for Wrist Shooters Hockey Sticks. The goal was to revamp the branding from a passive and friendly aesthetic to an active and high-energy experience.
Brand Identity
Functional Packaging
Breakaway Demo
One of the main goals for Breakaway was to create functional and sustainable packaging that can provide an experience directly out of the box. By incorporating a goal and targets into the packaging, no extra equipment is needed to play, and setup takes only seconds.
